Case Study: Dallas Zoo creates a seamless drive-through holiday experience with Tessitura

How the Dallas Zoo paved a path to a new drive-through experience

The Dallas Zoo, facing the need to pivot its annual walk-through holiday lights event to a drive-through format due to COVID-19, partnered with Tessitura to manage this new ticketing and admissions challenge. They required a system to handle limited-capacity, timed admissions and the anticipated surge in web traffic from high public interest.

Using Tessitura's services, the zoo implemented a dedicated online ticket purchase path and a virtual waiting room to successfully manage major traffic spikes, preventing website crashes and keeping customers informed. This solution created a seamless and contactless journey from purchase to post-visit communication, enabling the Dallas Zoo to successfully launch its new drive-through experience and continue its holiday tradition safely.

Dallas Zoo

Mark Boyer

Director of CRM and Data Support