Case Study: Arts Centre Melbourne builds deeper audience connections with Tessitura

How Tessitura helps ACM's education programs

Arts Centre Melbourne needed a unified system to manage ticketing and build deeper relationships with its large number of school group visitors. They partnered with the vendor Tessitura and leveraged its platform to gain better audience insights and streamline communication.

By implementing Tessitura, the Arts Centre automated communications, managed its subsidy program, and utilized the T-Stats reporting tool for instant data analysis. This solution resulted in a far deeper understanding of their audience, highly efficient and proactive management of school group visits, and the ability to instantly access key metrics without manual effort.

Arts Centre Melbourne

Beau Vigushin

Director of Visitor Experience