Case Study: Museum of Chinese in America boosts membership and online ticketing with Tessitura

How Tessitura helped the Museum of Chinese in America improve ticketing and grow memberships

The Museum of Chinese in America (MOCA) faced a challenge with a disjointed and inefficient operation, relying on numerous Excel spreadsheets and struggling with staff turnover and data disorganization. With a small budget, the museum carefully sought a CRM system that could integrate its many systems and provide a significant return on investment, ultimately selecting the Tessitura platform.

By implementing Tessitura, the museum seamlessly integrated its systems, launched online ticketing and donations, and streamlined its membership renewal process. As a direct result, the museum dramatically increased its membership base from 408 to over 1,600 members. Tessitura enabled MOCA to efficiently reach lapsed members and become a part of New York City's tourism industry, generating substantial new revenue.

Museum of Chinese in America

Nancy Yao

President