Case Study: Alley Theatre accelerates fundraising with Tessitura predictive rankings

How implementing dynamic rankings led to a dramatic increase in fundraising

The Alley Theatre, a performing arts organization, sought to implement modern fundraising best practices to better identify and cultivate donors. They partnered with Tessitura to leverage its built-in predictive analytics and ranking capabilities within its unified ticketing and fundraising software platform.

By utilizing Tessitura’s dynamic scoring models, the Alley Theatre could automatically identify high-potential donors and customize cultivation efforts. This solution enabled them to focus staff time more strategically, resulting in a significant fundraising increase of $100,000 within the first six months of the pilot program. Tessitura provided a unified donor view that fostered a more collaborative and donor-centered approach across the entire organization.

Alley Theatre

Amy Lampi

Associate Director Of Development