Case Study: Georgia Aquarium creates a contactless, visitor-focused experience with Tessitura

How Georgia Aquarium creates a visitor-focused experience

Georgia Aquarium, a major not-for-profit aquarium, aimed to create a more visitor-focused and seamless experience, particularly seeking to implement contactless solutions. They partnered with the vendor Tessitura, along with KIS, to enhance their ticketing and entry process.

Tessitura's solution involved implementing user-friendly kiosks for ticket and add-on purchases and integrating contactless turnstiles. This streamlined the customer journey, reduced wait times, and allowed staff to be reallocated from transactional roles to guest services. The results included higher per-capita spending at kiosks compared to ticket windows and a notable positive trend where guest service scores increased even as visitor volume grew.

Georgia Aquarium

Anthony Rivera

Vice President of Operations and Hospitality