Case Study: Hampstead Theatre improves ticketing, fundraising, and CRM with Tessitura

Hampstead Theatre thinks bigger with Tessitura

Hampstead Theatre, a London-based theatre company, was challenged by a restrictive and outgrown ticketing and CRM system that hampered their online customer journey and internal communication. Seeking greater flexibility and a platform to support business growth, they selected Tessitura for their ticketing, fundraising, and CRM needs, specifically implementing its TN Express Web and TN Mobile Plus products.

By implementing Tessitura, Hampstead Theatre streamlined its online booking process from nine steps down to five, significantly improving the customer experience. The Tessitura solution enabled vastly improved cross-departmental communication and provided superior data insights through dashboards and reporting. The results were substantial, including a 75% web-based ticket sales rate, a measurable increase in mobile bookings, and improved staff efficiency, allowing the theatre to offer new customer benefits like priority booking.

Hampstead Theatre

Jess Woodward

Marketing Director