Case Study: Des Moines Performing Arts takes control of data and reporting with Tessitura Analytics

Des Moines Performing Arts - Customer Case Study

Des Moines Performing Arts sought to overcome its reliance on external vendors for critical data and reporting, which hindered timely and informed decision-making. By implementing the Tessitura platform and its Tessitura Analytics tool, the organization aimed to bring its business intelligence capabilities in-house for greater control and accessibility.

Tessitura provided a unified platform with powerful, visual analytics that made key metrics easily accessible and actionable. The solution enabled Des Moines Performing Arts to run its own reports instantly, eliminating delays and fostering data-driven decisions across departments. This empowered the ticketing team to become the central source for information, improved internal collaboration, and provided clear visibility into the effectiveness of their strategies, ultimately allowing the organization to chart its own course for success.

Des Moines Performing Arts

Denise Smithson Green

Director of Ticketing