Case Study: California Academy of Sciences achieves a single source of visitor data with Tessitura

California Academy of Sciences - Customer Case Study

The California Academy of Sciences, a long-standing San Francisco cultural institution, needed to harness its visitor data more effectively and streamline operations. It faced the challenge of managing multiple separate business systems for its ticketing, fundraising, and membership programs. To build better relationships with its constituents and gain robust insight into the customer journey, it selected Tessitura as its single-source CRM solution.

Implementing the Tessitura platform provided a single source of truth for all constituent data, acting as the connective tissue for the Academy's operations. The solution was transformational, enabling informed decision-making that was particularly essential for navigating the challenges of the pandemic. This allowed the Academy to confidently reinvent admission products and customize the visitor experience, aiding in both survival and recovery. The team at Tessitura provided a unique, mission-driven partnership that helped the organization advance its goals.

California Academy of Sciences

Jaime Lemus

Chief Information Officer