Case Study: Townsend Security achieves 4x account engagement and 33% sales growth with Terminus

Townsend Security Increases Account Engagement 4x with Intent-Based ABM Program

Townsend Security, a Washington-based SMB that builds data privacy and compliance solutions, had a strong inbound marketing engine but discovered gaps and blind spots in its total addressable market. Using HubSpot and Salesforce, the team needed a data-driven account-based approach that would plug into their existing demand-gen stack and reach buying committees and partner audiences traditional tactics were missing.

They deployed a multi-channel, intent-based ABM program with Terminus—using dynamic firmographic lists, role/department targeting, VisitorID discovery, and four stage-based ad nurture tracks tied to 18 intent topics. The program boosted CTR by 25%, increased web visits from target accounts 4x, cut display ad spend 40% (reallocating budget to LinkedIn), tripled their discovered TAM, produced two closed-won partner deals and 10 additional pipeline opportunities in seven months, and helped drive a 33% increase in sales.

Townsend Security

Ken Mafli

Senior Digital Marketing Manager