Case Study: Kforce achieves a revenue-generating employee email marketing channel with Terminus Email Experiences

The Total Marketing Impact of Terminus Email Experiences

Kforce, a national staffing firm with thousands of employees and tens of millions of annual emails, identified employee email signatures as an untapped marketing channel but struggled with inconsistent, manually managed signatures that undermined brand consistency and a planned rebrand. After a failed DIY effort and unsatisfactory pilots with other vendors, Kforce sought a secure, centrally managed solution to enforce brand standards and unlock the marketing potential of employee email.

Kforce implemented Terminus Email Experiences, integrating with Outlook to push centrally managed, audience-targeted banner campaigns that rotate regularly. The program delivered measurable results: 1,642 resume submissions and 3,672 job applications, 107,150 banner clicks, 327,000 unique pageviews (60% new users), tens of thousands of social clicks and hundreds of new followers, plus 5,000+ clicks and several thousand dollars raised for hurricane relief—turning employee email into a high-performing owned advertising channel.

Kforce

Kimberly Bird

Director of Communications and PR