Case Study: Zoot Enterprises achieves targeted LinkedIn messaging and unified cross-channel measurement with Terminus

Targeted Messaging and Better Measurement with LinkedIn + Terminus

Zoot Enterprises, a provider of credit decisioning and risk management solutions for financial institutions, needed a better way to reach and measure B2B decision-makers on LinkedIn while coordinating ads across channels. Their challenge was targeting the right buying titles and accounts without wasting spend, and consolidating performance data from LinkedIn and display so marketing and sales could work from the same account-based strategy.

By running LinkedIn campaigns through Terminus, Zoot centralized audience management and cross-channel measurement, enabling always-on awareness, event promotion, asset-specific campaigns and one-to-one account pilots with sales. The integrated approach made it easy to refine seniority targeting, reallocate budget, and track impact — driving measurable results (their podcast alone now generates 16–17% of site traffic), improving campaign performance, and setting the team up to scale account-based outreach to new and existing accounts.

Zoot Enterprises

Garrett Stevens

Marketing Communications Manager