Case Study: Scale Computing achieves targeted ABM — narrows 70,000 accounts to 125 and doubles demo registrations with Terminus

Scale Computing Uses Sigstr to Prioritize Top Tier Accounts for ABM Success

Scale Computing provides an integrated IT virtualization platform for data center and edge environments. With a lean marketing team measured on pipeline, cost per lead and conversions, they needed a lower-cost way to generate qualified inbound opportunities and a reliable method to prioritize top-tier accounts for an emerging ABM program.

They implemented Sigstr email signature campaigns (initially to 50 users) to drive demo signups—doubling demo registrations and achieving ROI within 90 days—then expanded company-wide. Adding Sigstr Relationships and integrating it with Salesforce, Terminus and Bombora let them score employee relationships, prioritize accounts and narrow a 70,000-account list to the top 125 targets, powering a focused, high-impact ABM strategy.

Scale Computing

Brent Patrick

Senior Marketing Manager