Case Study: Pramata (revenue-leakage AI provider) achieves a 60% reduction in customer acquisition cost with Terminus ABM

Pramata Lowers Customer Acquisition Cost by 60%

Pramata, a B2B company using human-aided AI and managed services to eliminate revenue leakage, struggled to reach its ideal enterprise buyers. Low brand awareness among C-level operational and financial leaders meant traditional inbound tactics generated high lead volume but poor quality (Jeremy Middleton found ~99% of form fills were irrelevant), resulting in long sales cycles and missed opportunities.

Pramata implemented Terminus account-based marketing to target high‑propensity accounts and deliver personalized messaging, stopped broad content syndication, and focused on educating executives before outreach. The ABM approach drove higher-quality account engagement (70% of site traffic now from target accounts) and produced measurable wins: 60% lower customer acquisition cost, 4× more sales-accepted leads, an 81% reduction in cost per SAL, 32% faster deal cycles, and a 2.5× increase in mid-funnel pipeline.

Pramata

Jeremy Middleton

Senior Director of Digital Marketing