Case Study: Influitive achieves a 10-day shorter sales cycle through account-based marketing with Terminus

Influitive Shortened Its Sales Cycle with Account-Based Marketing

Influitive, an advocate marketing platform that helps businesses mobilize customers as references and referrals, needed to move beyond broad inbound content marketing to a more targeted approach. The challenge was to focus on specific buyer roles within high-value accounts, accelerate deals stuck in the later stages of the funnel, and find a tool to systematically identify and engage those accounts via Salesforce.

Influitive implemented Terminus for account-based marketing, using targeted, personalized messaging during the opportunity-to-close stage to reach the right people. The campaign shortened Influitive’s sales cycle by 10 days, improved deal velocity and progression through stages, boosted engagement with target accounts, and benefited from close support and strategic guidance from the Terminus team.

Influitive

Jim Williams

Vice President, Marketing