Case Study: Wyng achieves more demo bookings and an accelerated pipeline with Terminus

How Wyng Scheduled More Demos Using Terminus

Wyng (formerly Offerpop), led on demand generation by Jeff Soriano, helps brands build interactive campaigns but relied on demos to prove product value and drive revenue. The marketing team struggled with reaching and converting target accounts—cold outreach often failed to engage buyers early in the sales process.

Wyng implemented Terminus ABM to raise awareness within target accounts and track engagement metrics so BDRs/SDRs could prioritize informed follow-up. The result: more prospects agreed to demos, pipeline velocity improved, marketing and sales alignment strengthened, and the team could optimize content based on real engagement data.

Wyng

Jeff Soriano

Senior Director of Demand Generation