Case Study: WP Engine achieves 28% more opportunities and 29% higher reply rates with Terminus

How WP Engine Generated 28% More Opportunities with ABM

WP Engine, a leading managed WordPress hosting provider used by more than 60,000 companies and powering sites seen by 5% of the online world daily, needed to hit aggressive growth targets by building pipeline with new logos in specific verticals and enterprise accounts. Their challenge was to increase SDR success on cold outreach and generate opportunities from a defined list of high-value accounts.

They ran an account-based marketing pilot with Terminus using a flipped-funnel approach: identify target accounts, expand contact lists, serve persona-specific digital ads, and coordinate SDR outreach via email, social and phone. A controlled A/B test showed the targeted accounts outperformed controls — 28% more opportunities, 29% higher reply rates, 59% higher email opens — plus 93% engagement from the target list, more referrals to decision-makers, stronger brand awareness, and highly efficient media spend.

WP Engine

Mike Sanchez

Senior Director of Enterprise Growth/Acquisition