Case Study: Uberflip increases productivity and grows blog subscribers 290% with Terminus

How Uberflip Uses Terminus for Account-Based Marketing

Uberflip, a B2B content experience platform, shifted from a heavy inbound focus to an account-based marketing (ABM) approach to better engage target accounts. The team, led by their ABM manager, needed to realign sales and marketing, change reporting, and find a way to personalize outreach at scale across many accounts and buying stages.

They paired Terminus account-based advertising with Uberflip’s content streams to deliver highly targeted digital ads and tailored content destinations. Using a three-tier account segmentation and stage-based campaigns (including one-to-one experiences), they saw strong engagement—integration-targeted ads produced 6–13% CTR at some accounts—and reported increased productivity and a 290% growth in blog subscribers from their personalized ABM efforts.

Uberflip

Heidi Vandermeer

Account-Based Marketing Manager