Case Study: Uberflip achieves accelerated deal velocity and personalized content experiences with Terminus

How Uberflip Uses Content Marketing + Sales Development for ABM

Uberflip, led by marketing head Hana Abaza, helps marketers build personalized content experiences and was shifting to account-based marketing (ABM). The challenge was becoming far more targeted—reaching the right people at the right buying stage, aligning marketing and sales on target accounts, and accelerating MQL-to-SQL conversion and deal cycles across multiple decision-makers.

Uberflip implemented Terminus to automate multi-channel, account-based campaigns that provide “air cover,” target specific contacts within agreed accounts, and drive prospects into personalized Uberflip hubs. The result: easier alignment between marketing and sales, more precise targeting and engagement, streamlined campaign automation, and faster deal acceleration and movement down the funnel.

Uberflip

Hana Abaza

Vice President of Sales