Case Study: Phononic achieves $10M in revenue with Terminus

How Phononic Drove $10M in Revenue

Phononic, a company reinventing cooling with a semiconductor chip used across optoelectronics, food & beverage, and healthcare, needed to reach every stakeholder inside a set of niche target accounts. The team faced a limited contact database, marketing programs that attracted audiences outside their targets, ineffective cold outreach, and a tight budget — all of which kept them from generating the pipeline they needed.

They adopted Terminus account-based advertising to precisely target and segment decision-makers, running pretargeting ad campaigns ahead of emails and calls. The approach lifted email open rates from 19.75% to 36.52%, increased website traffic (page views +119%, unique visitors +86%), influenced 65% of funnel targets, converted 9% of engaged accounts in four months, and helped attribute $10M in sales — with 100% of deals won in H1 2018 influenced by the ABM program.

Phononic

Daniel Englebretson

Director of Integrated Marketing