Case Study: Invoca achieves up to 200% increase in conversions with Terminus' ABM platform

How Invoca Increased Conversions by 200% with Account-Based Marketing

Invoca, a call-intelligence and attribution provider, faced wasted time and budget on broad display advertising that reached prospects who weren’t a fit or likely to buy. Julia Stead, Director of Demand Generation, needed a way to narrow targeting, reach decision-makers, and reliably measure the impact of display ads.

Invoca implemented Terminus’ account-based marketing platform, using its Salesforce sync to serve personalized ads to specific campaign members and automate industry-targeted campaigns. The quick, easy, and cost-effective setup (live in under a week) cut overhead and, when combined with direct mail and email, drove a 50–200% lift in conversions and opportunities while making ROI measurable.

Invoca

Julia Stead

Director of Demand Generation