Case Study: Bullhorn drives targeted account engagement and pipeline growth with Terminus

How Bullhorn Handpicks Target Accounts for Account-Based Marketing

Bullhorn, a CRM provider for relationship-driven businesses, tasked Senior Demand Generation Specialist Alexandra Barca with improving and measuring account-based marketing (ABM). The main challenge was optimizing ABM campaigns while tightening the feedback loop and alignment between marketing and sales so they could target the right accounts and demonstrate impact on pipeline.

By adopting Terminus, Bullhorn enabled sales to handpick target accounts, serve more precise advertising, and access account-level engagement reports. The result has been more consistent marketing and sales messaging, increased cross-team conversations, clearer guidance on who to contact and when, and measurable influence on pipeline—plus ongoing platform improvements and responsive customer support.

Bullhorn

Alexandra Barca

Senior Demand Generation Specialist