Case Study: CINC Systems achieves a 111% increase in deal value and 32% shorter sales cycles with Terminus ABM platform

CINC Systems Scales ABM Campaigns and Increases Deal Value by 111%

CINC Systems, the largest U.S. software provider for community association management—supporting 750+ management companies, more than four million homeowners, and over $6 billion in payments annually—wanted to scale account-based marketing (ABM) to reach bigger, higher-quality prospects. Their small, busy marketing team found the manual work required for highly personalized ABM campaigns limited their capacity to execute and expand those programs.

By adopting the Terminus ABM platform, CINC automated personalized one-to-one campaigns, aligned sales and marketing efforts, and scaled targeted multi-channel outreach. The results were strong: large deals closed, sales cycles shortened by 32%, and notable lifts in performance—including a 122% pipeline value increase for accounts with ad coverage, a 111% deal value lift, and a 65% revenue lift for deals influenced by ads.

CINC Systems

Kim Pitsko

Head of Performance and Enablement