Case Study: Optymyze achieves measurable account engagement and sales-marketing alignment with Terminus

4 Pillars of Account-Based Marketing with Optymyze

Optymyze, a sales performance management platform, faced the common B2B challenge of proving marketing’s impact across a long sales cycle and focusing resources on the accounts most likely to drive revenue. To solve this, marketing and sales needed a unified approach to prioritize the total addressable market (TAM), tighten lead qualification, and improve measurement across the customer journey.

Optymyze implemented an account‑based marketing strategy: leadership defined an ideal customer profile, built prioritized A/B/C account lists (using LinkedIn Sales Navigator), aligned sales and marketing around clear goals, and tracked both known and anonymous account engagement. The result was stronger account visibility and prioritization, with target accounts consuming 14% more content and being 5.7× more likely to convert, enabling better reporting, faster sales follow-up, and more efficient use of resources.

Optymyze

Renny Fidlon

Vice President of Marketing