Case Study: GTreasury achieves 30-day ROI and 200% CTR lift with Terminus

30 Days to ROI with IntentFueled ABM with GTreasury

GTreasury, a niche SaaS provider of treasury and risk management solutions, needed to pinpoint large enterprise accounts in a very specific revenue range whose treasury processes were still managed in siloed spreadsheets. Their challenge was to focus ABM efforts only on accounts that fit their ICP and to distinguish which needed brand awareness versus acceleration.

By using Terminus to build ICP-matched account lists from Salesforce, filter by online intent and firmographics, and apply VisitorID and cookie-based targeting to treasurers and risk managers, GTreasury could tailor creative and activate sales with contact- and account-level engagement data. The program delivered rapid results: a 200% increase in CTR, an 11% lift in web traffic, and a 30% increase in inbound demo requests within 30 days.

GTreasury

Easton Kowalski

Marketing Ops Lead