Case Study: Ticketmaster achieves rapid, low‑downtime cloud migration and scalable analytics with Teradata IntelliCloud

Using the Cloud Capitalizing on Performance, Analytics, and Data to Deliver Insights

Ticketmaster, a global ticket retailer serving millions of fans annually, was struggling with dispersed data silos, capacity limits and a corporate mandate to eliminate on‑premises datacenters. The company needed a fast, predictable and scalable platform to consolidate analytics, handle highly spiky traffic patterns, and reduce the operational burden so teams could focus on insight rather than infrastructure.

Ticketmaster moved its Teradata environment to Teradata IntelliCloud, a fully managed hybrid‑cloud service, completing the migration with minimal downtime and no changes to applications. The switch delivered faster, more reliable analytics—ETL improved for 90% of jobs, 62% of jobs saw >50% runtime reduction, a weekly propensity job dropped from 7.5 to 2.5 hours and now runs daily—while meeting 100% of key reporting SLAs, removing I/O bottlenecks, increasing capacity and lowering costs.

Ticketmaster

Shawn Moon

Director of Database Solutions