Case Study: Telefónica achieves faster new-customer onboarding, 30% lower churn and $2M+ first-year savings with Teradata

Leveraging Teradata to Improve the New Customer On-boarding Process

Telefónica de Argentina, a leading national telecommunications provider, faced fragmented operational systems that hindered its new-customer on-boarding process. Disconnected Sales and Provisioning workflows, inconsistent metrics across six systems, long provisioning times and resulting customer churn were causing lost revenue and blocking opportunities for cross-sell.

Working with Teradata, Telefónica integrated disparate systems into its Enterprise Data Warehouse, standardized performance metrics and implemented dashboards, alerts and training to trace and anticipate bottlenecks. The changes cut provisioning times, reduced customer defections by 30% and are on track to deliver over US$2 million in first-year sales and cost benefits, while establishing a foundation for further revenue gains through upcoming billing integration.

Telefonica

Roxanne Garcia

Manager of the Commercial Operations Center