Case Study: Škoda Auto achieves 400% increase in test-drive bookings and doubles customer requests with Teneo

Škoda Auto uses Teneo to Drive European Growth

Škoda Auto, a historic carmaker pursuing aggressive growth across Europe, faced the challenge of converting digital visitors into test-drive bookings—an issue intensified by COVID-19 showroom closures. To solve this, Škoda Auto partnered with Teneo to deploy a multilingual Conversational AI (CAI) platform across its digital properties.

Teneo delivered an automated, scalable CAI that guides customers through personalized recommendations, car configuration and dealer scheduling; the solution rolled out to 13 regions with zero downtime. The Teneo platform produced clear results: a 400% increase in test-drive bookings during the trial, a 100% rise in customer requests after expansion, tens of thousands of additional users engaged, and rapid, low-friction deployment thanks to Teneo’s SaaS auto-scaling.

Škoda Auto

Veronika Marečková

Business Lead