Case Study: Salesforce achieves personalized content delivery with Tendo Communications

Salesforce tags 750 assets consistently with Tendo Communications

The customer Salesforce faced a challenge with inconsistent and fragmented taxonomies managed across multiple systems, preventing effective personalized content delivery on its website. To address this, they engaged vendor Tendo Communications for a taxonomy audit and to develop a content tagging roadmap.

Tendo implemented a solution that included researching user priorities, auditing existing structures, and defining personalization rules. The results were an organized taxonomy and a governance framework for long-term management. This enabled Salesforce to consistently tag over 750 assets, making them ready to be surfaced across the website using simple business rules to drive more conversions and increase loyalty.

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