Case Study: Veterinary Business Development opens a new lead generation channel with The Telemarketing Company

Veterinary Business Development - Customer Case Study

Veterinary Business Development (VBD), a UK-based communication provider for the veterinary sector, sought to raise awareness of its vet times.co.uk website and consolidate its market leadership position with a more direct marketing approach. They engaged The Telemarketing Company to generate high-quality appointments with key decision-makers in veterinary practices.

The Telemarketing Company executed a targeted telemarketing campaign, utilizing VBD's database and focusing on a consultative, non-hard-sell approach. The campaign surpassed its target KPI, achieving 1.29 results per hour for a total of 177 results, including 41 appointments and significant data updates. This successfully opened up a new marketing channel for VBD, providing a proof of concept for lead generation and telemarketing.

Veterinary Business Development