Case Study: Turtle Wax grows its trade portal and reactivates dormant accounts with The Telemarketing Company

Turtle Wax boosts trade portal adoption and reactivates 90%+ users with The Telemarketing Company

Turtle Wax, a globally recognized leader in car care products, sought to increase the number of active users on its newly launched UK trade portal. With a small internal team and limited capacity, the company needed a specialist telemarketing provider to help promote the portal to a large target audience of independent retailers. They selected The Telemarketing Company (TTMC) for its scale, reliability, and automotive sector experience to run a new business and reactivation campaign as a proof of concept.

The Telemarketing Company executed a targeted telemarketing program, training agents to promote the portal's benefits and qualify leads using the BANT methodology. They provided Turtle Wax with full visibility into campaign performance through a client portal and captured valuable insights on conversion barriers. The pilot successfully met expectations for new business and reactivation, validating the direct-to-retailer model. TTMC delivered strategic insight into the customer experience and competitor positioning, leading Turtle Wax to explore additional projects with the vendor to support wider business goals.

Turtle Wax