Case Study: True Group exceeds appointment targets with The Telemarketing Company

True Group exceeds appointment targets with The Telemarketing Company

The True Group, an energy and sustainability consultancy, faced challenges in scaling its internal sales team due to lengthy recruitment and high churn. They needed a flexible, integrated partner to help achieve their ambitious growth plans, not just an outsourced lead generation service. They selected The Telemarketing Company (TTMC) for its expertise in their sector and its robust analytics.

The Telemarketing Company executed a targeted outbound telemarketing campaign. They quickly pivoted to focus on sustainability leads, which proved highly effective. Through close collaboration and open communication, TTMC became a seamless extension of the internal team. The campaign exceeded meeting targets, established telemarketing as a new growth channel, and delivered valuable market insights, creating a trusted and fully integrated partnership.

True Group