Case Study: Towergate Insurance boosts lead generation with The Telemarketing Company

Towergate Insurance - Customer Case Study

Towergate Insurance, Europe's largest independently owned insurance intermediary, needed to generate qualified leads for its diverse range of specialist insurance products in a competitive market. They turned to The Telemarketing Company for a telemarketing solution focused on lead generation and appointment setting to effectively reach new prospects and existing customers.

The Telemarketing Company executed a targeted campaign, which included data cleansing and careful categorization of prospects. They worked closely with Towergate to refine their approach, resulting in a significant number of qualified leads and appointments. For one campaign alone, 1764 calling hours produced 500 sales leads. This successful partnership, which began in 2009, has seen The Telemarketing Company consistently deliver strong results across multiple Towergate divisions.

Towergate Insurance