Case Study: The Consultancy Company achieves 34 qualified appointments with The Telemarketing Company

The Consultancy Company - Customer Case Study

The Consultancy Company, a provider of supply chain, health and social care, and public sector consultancy, initially approached The Telemarketing Company in 2005. Their challenge was to launch a broad appointment-setting campaign, but the significant differences between their three divisions made a singular approach difficult.

The Telemarketing Company recommended a more focused strategy, starting with the Industry and Supply Chain division. They provided senior, experienced telemarketers and implemented a program of comprehensive and ongoing training sessions. This increased the callers' familiarity with the business, allowing for greater flexibility in conversations and the ability to identify more opportunities. This solution was highly successful, generating 34 appointments against an original target of 15-20. The partnership has continued for years, with leads from The Telemarketing Company creating over £300k in billing and accounting for more than 25% of the customer's total invoicing.

The Consultancy Company