Case Study: Sync builds a qualified sales pipeline with The Telemarketing Company

Sync builds a qualified appointment pipeline in 6 weeks with The Telemarketing Company

Sync, an Apple Authorised reseller and education specialist, was dissatisfied with its previous telemarketing agency due to poor communication and inconsistent results. They approached The Telemarketing Company (TTMC) to run a pilot appointment-setting campaign, seeking a partner that could provide high-quality data and transparent service delivery. Their initial challenge was low brand awareness and a market resistant to their Mac subscription service.

The Telemarketing Company first executed a targeted outbound campaign, but when receptiveness was low, they pivoted to a new strategy. TTMC utilized its data enrichment services to build a complete profile of Mac users in the education sector. This refocused telemarketing effort successfully built a solid pipeline of qualified appointments, hitting the target of one appointment every fifteen hours. The success of this and subsequent programs established TTMC as a trusted partner, leading to discussions about handling Sync's inbound inquiries and nurturing new leads.

Sync