Case Study: Synaptiq drives 1,300 event attendees with The Telemarketing Company

Synaptiq - Customer Case Study

Synaptiq, a healthcare communications group, needed to boost attendance for its annual Aesthetics Conference and Exhibition in London, reaching the right decision-makers in a fast-growing and highly regulated medical aesthetics market. The Telemarketing Company was brought in to support event marketing and drive registrations from previous attendees and publication subscribers.

The Telemarketing Company built and ran a targeted telemarketing campaign, speaking to clinic managers and other key influencers, overcoming objections, and gathering feedback to refine the approach. The campaign delivered 1,372 hours of calling and drove 1,300 people to the event, while also helping Synaptiq shape the conference plan and improve registration conversion.

Synaptiq

Jenna Earl

Marketing Manager