Case Study: Sussex Enterprise boosts qualified appointments with The Telemarketing Company

Sussex Enterprise - Customer Case Study

Sussex Enterprise, the accredited Chamber of Commerce for Sussex, wanted to generate qualified appointments for its outsourced HR support services, targeting decision makers in small businesses and larger organisations with an interest in HR support. It partnered with The Telemarketing Company to run a trial appointment-setting campaign focused on finding businesses needing help with compliance, employment law, and broader HR functions.

The Telemarketing Company began with a broad message, then refined the approach into a more HR-focused campaign based on call feedback and recordings, while also adding warm leads from an HR challenge microsite. This improved the quality and volume of conversations and delivered around one face-to-face appointment every four to five hours of calling, with Sussex Enterprise noting strong campaign management and a willingness to adapt the brief to improve results.

Sussex Enterprise