Case Study: Step Exhibitions boosts delegate bookings and footfall with The Telemarketing Company

Step Exhibitions - Customer Case Study

Step Exhibitions, a specialist event organising company, needed a more effective telemarketing partner to promote its conferences, dinners and awards across healthcare, personal care and construction after previous results had fallen short in both quality and quantity. The Telemarketing Company was brought in to support event marketing and telesales for a complex, multi-event programme with the goal of increasing paid delegate bookings and footfall.

The Telemarketing Company implemented a structured, consultative campaign combining telemarketing with email, direct mail and print, while also managing data cleansing, segmentation and ongoing database updates. This approach delivered year-on-year growth in registrations and attendance, including 273 visitors and £50,389 in fees for the Health Estates event against an investment of around £11,000, and Step Exhibitions continued to expand the partnership for subsequent annual programmes.

Step Exhibitions