Case Study: Start Communications achieves a healthy pipeline of face-to-face appointments with The Telemarketing Company

Start Communications achieves 115% of target with The Telemarketing Company

Start Communications, an award-winning UK provider of business communications solutions, had historically relied on referrals for growth. Their directors wanted to adopt a more proactive strategy to accelerate their sales pipeline. They engaged The Telemarketing Company (TTMC) to execute a targeted telemarketing and appointment setting campaign.

The Telemarketing Company implemented a campaign focused on generating face-to-face meetings with local SMEs. TTMC sourced data, trained an agent on Start's unique selling points, and used local case studies to build credibility. Through continuous optimization and real-time reporting, the campaign exceeded its target by delivering five high-quality appointments per week, a 115% achievement. This resulted in immediate sales conversions and led Start Communications to extend the campaign with The Telemarketing Company indefinitely.

Start Communications