Case Study: Spooner achieves fast appointment setting and lead generation with The Telemarketing Company

Spooner - Customer Case Study

Spooner Industries, a manufacturer of industrial process machinery, faced the challenge of raising awareness for its VOC Abatement equipment in new target markets and geographies. They partnered with The Telemarketing Company to execute an appointment setting and lead generation campaign, which also aimed to clean their existing contact database.

The Telemarketing Company implemented a targeted telemarketing strategy using multiple data sets. Their team was thoroughly briefed to master complex industry terminology, enabling them to quickly identify qualified prospects. The solution exceeded expectations, generating a new appointment or sales lead every seven hours of calling and successfully filling Spooner's sales pipeline for future opportunities.

Spooner