Case Study: SMMT achieves cleansed data, high-quality leads and appointments with The Telemarketing Company

SMMT achieves 131% of target with The Telemarketing Company

The Society of Motor Manufacturers and Traders (SMMT) had a database of past enquiries and sought to nurture this untapped potential for new members and event attendees. They appointed The Telemarketing Company to cleanse this data and generate high-quality leads and appointments.

The Telemarketing Company executed a telemarketing campaign that involved data cleansing, lead qualification, and appointment setting. TTMC achieved 131% of its target, generating 26 appointments from 182 calls for a 14% conversion rate. They also made over 1,000 updates to the database, providing SMMT with a cleansed foundation for future marketing and an immediate return on investment with two new members secured.

Society of Motor Manufacturers and Traders (smmt)