Case Study: SIMS Recycling Solutions achieves high-ROI lead generation with The Telemarketing Company

SIMS Recycling Solutions - Customer Case Study

SIMS Recycling Solutions, the world’s largest electrical and electronics reuse and recycling company, needed to reach businesses with large numbers of computer terminal users to educate them about new CRT hazardous waste legislation and promote their WEEE recycling services. They chose The Telemarketing Company for business-to-business lead generation and appointment setting, supported by data research.

The Telemarketing Company ran a targeted calling campaign to just over 1,000 contacts, generating meetings for SIMS’s Business Development Executives at a cost of a little over £200 per meeting. The campaign delivered a strong response rate, covered and exceeded its costs, and was successful enough that SIMS continued working with The Telemarketing Company on additional projects.

SIMS Recycling Solutions