Case Study: Siemens Healthcare achieves qualified lead generation with The Telemarketing Company

Siemens Healthcare generates qualified leads with The Telemarketing Company

Siemens Healthcare, a division of the global engineering company Siemens, faced the challenge of re-engaging NHS and private hospitals in the UK that were using its medical imaging equipment without an active maintenance contract. They needed to research the status of this equipment and generate high-quality leads for their service team. To address this, they partnered with The Telemarketing Company for a specialized lead generation and research telemarketing campaign.

The Telemarketing Company implemented a carefully planned solution using its dedicated research team. They developed a structured calling platform and semi-scripted questionnaires to identify key contacts and gather detailed insights on why maintenance contracts had lapsed. The Telemarketing Company provided a steady stream of qualified leads and crucial intelligence, which Siemens could utilize immediately. The success of the project led Siemens to state they would use The Telemarketing Company again and would not hesitate to recommend them.

Siemens