Case Study: Siemens Boosts B2B Lead Generation with The Telemarketing Company

Siemens - Customer Case Study

Siemens Security Products, headquartered in Sweden with a UK office in South Wales, needed help generating awareness and demand for its access control, CCTV, and intrusion detection portfolio. With many prospects using competitors and little awareness of Siemens’ full offering, plus legacy systems reaching end-of-life due to new legislation and unsupported platforms, the company turned to The Telemarketing Company for B2B lead generation and appointment setting support.

The Telemarketing Company ran two campaigns: an awareness campaign for mass-market prospects and a legacy campaign focused on Siemens Granta and Europlex systems. Using sourced and Siemens-provided data, the vendor delivered 143 leads in 160 hours for the first campaign, and in 175 hours generated 16 appointments and 9 leads for Granta plus 16 appointments and 12 leads for Europlex. Siemens reported that The Telemarketing Company exceeded expectations, communicated well throughout, and delivered more opportunities, potential projects, and revenue than anticipated.

Siemens