Case Study: Seddon achieves qualified appointments with The Telemarketing Company

Seddon - Customer Case Study

Seddon, a major UK construction and refurbishment contractor, was undergoing a commercial restructure and needed support generating qualified appointments for its Southern-based Business Development team. The Telemarketing Company was brought in to provide appointment setting and lead generation for Seddon, helping raise awareness of its wide-ranging “one stop shop” service offering.

The Telemarketing Company ran a six-week telemarketing campaign, calling across targeted industry data, feeding back insights and call recordings, and identifying strong market “sweet spots” for Seddon. The campaign delivered 23 face-to-face appointments and 11 telephone appointments, and the strong early results led Seddon to extend the initial campaign by a further four weeks.

Seddon