Case Study: Scotwork achieves 8% conversion and £400,000 pipeline with The Telemarketing Company

Scotwork - Customer Case Study

Scotwork, the world’s number one independent negotiation consultancy, wanted to move beyond relying on referrals and recommendations as competition in its market increased. To proactively reach key decision makers in target organisations and grow its UK client base, Scotwork engaged The Telemarketing Company for an appointment setting trial using telemarketing.

The Telemarketing Company ran an eight-week pilot targeting Training and HR managers across a segmented database of cold and warm leads, supported by consultative calling, onsite briefing, call review, and real-time calendar booking. The campaign generated 25 appointments, including 16 face-to-face meetings and 9 phone appointments, created an estimated £400,000 pipeline, and delivered 3 sales conversions before the trial ended, with an 8% conversion rate; Scotwork then extended the engagement year-round.

Scotwork