Case Study: Royal British Legion Industries generates new leads with The Telemarketing Company

Royal British Legion Industries - Customer Case Study

Royal British Legion Industries partnered with The Telemarketing Company to support its employment expansion programme. The charity’s manufacturing division needed a way to generate new business opportunities with companies that buy and use wooden pallets, while communicating its commercial offer clearly and sensitively to prospects unfamiliar with RBLI.

The Telemarketing Company planned and delivered a targeted telemarketing and lead generation campaign, prioritising businesses near RBLI’s Aylesford site and briefing carefully selected callers on the organisation’s background and proposition. In an initial 42-hour trial over two weeks, The Telemarketing Company generated 22 leads and 12 additional information-gathering opportunities, with many leads later converting into face-to-face appointments.

Royal British Legion Industries