Case Study: RCNi converts warm and inactive leads into qualified appointments with The Telemarketing Company

RCNi generates 42 web demos in 6 weeks with The Telemarketing Company

RCNi, a provider of expert nursing information and a subsidiary of the Royal College of Nursing, had a large database of both warm and inactive leads with inconsistent data quality. They needed to convert these leads into a solid sales pipeline and appointed The Telemarketing Company (TTMC) for its outbound lead generation and qualification expertise, specifically to book demos for their RCNi Learning platform.

The Telemarketing Company implemented a targeted telemarketing campaign, calling through the segmented data to tailor the proposition for each prospect and secure sales-qualified appointments. As a result, TTMC generated 42 web demos with qualified decision makers, transformed the cold data into a cleansed and enhanced database, and created a pipeline of high-quality opportunities for RCNi's internal sales team.

RCNi