Case Study: Qualco exceeds appointment setting targets with The Telemarketing Company

Qualco - Customer Case Study

Qualco, a specialist provider of debt portfolio management systems and technology-enabled services, sought to increase awareness and demand for its software solutions within the UK market. It was their first time incorporating telemarketing into their marketing plan, and they engaged The Telemarketing Company to execute an appointment setting and lead generation campaign.

The Telemarketing Company briefed a specialized team and worked closely with Qualco to overcome the complexity of its products. Through a flexible and responsive approach, they quickly built product knowledge and honed their strategy. The campaign exceeded its initial target, with 75% of the leads passed to Qualco's sales team resulting in a follow-up action. This provided not only high-quality leads but also valuable market insight for future campaigns.

Qualco