Case Study: QMJ Group boosts UK Concrete Show registrations with The Telemarketing Company

QMJ Group Limited boosts UK Concrete Show registrations 110% with The Telemarketing Company

QMJ Group Limited, a publishing and exhibitions business, faced the challenge of building the profile and maximizing attendance for its newly acquired UK Concrete Show. Their objectives were to re-engage past visitors, clean their data, and gather customer feedback. To achieve this, they appointed The Telemarketing Company for its telemarketing service to drive registrations and gather insights.

The Telemarketing Company executed a targeted telemarketing campaign, using a consultative approach to understand prospects' needs and handle objections. The campaign successfully generated 497 registrations, exceeding the target by 110%. It also cleansed and enriched the database with nearly 12,000 updates, providing QMJ with a profiled database for future marketing and valuable feedback to shape future events.

QMJ Group Limited