Case Study: Outset achieves 70 high-quality appointments with The Telemarketing Company

Outset secures 70 appointments and 78% email opt-ins with The Telemarketing Company

Outset, a business services group providing legal, consulting, and safety solutions, faced the challenge of generating new business and gaining market intelligence for its Primed online subscription service. They engaged The Telemarketing Company (TTMC) to run a pilot campaign with the objectives of securing new client appointments, validating their understanding of the competitive landscape, and building a large database of opted-in prospects.

The Telemarketing Company implemented a highly targeted telemarketing strategy, using smart data segmentation and sector-specific messaging to tailor calls to different prospect personas and competitive environments. This flexible approach, which included gathering market intelligence and adapting qualification criteria, resulted in 70 high-quality appointments and a robust future pipeline. The Telemarketing Company also provided Outset with valuable customer and competitor insight, made over 20,000 database updates, and achieved a 78% email opt-in rate, leading to an ongoing extension of the successful program.

Outset